Reindustrialization based on the “Brownfield is Better than Greenfield” principle

Novi Sad


The implementation of the project "Reindustrialization based on the 'Brownfield is Better than Greenfield' principle - ReInd-BBG" began in early 2024, aiming to revitalize "brownfield" locations, i.e., old industrial and business facilities. The goal is to minimize the use of open land for constructing new factories, which is a crucial priority for municipalities in the Danube region.

The project will span 30 months (January 1, 2024 – June 30, 2026) and is led by the lead partner, the Slovenian Chamber of Commerce, collaborating with 16 other partners from various countries. Among them is the Vojvodina Development Agency (RAV), participating as a project partner. RAV's primary role is to assist in promoting investment locations and attracting foreign investors. Additionally, RAV aims to share its extensive experience and comprehensive knowledge in this field with other project partners.


The project is funded by the European Union as part of the Interreg Danube Region Program, with a total project value of 2,398,800.00 euros. In addition to the Chamber of Commerce of Slovenia and RAV, other project partners include the Slovenian Construction Institute, Municipality of Hrastnik, Development and International Project Service of Zenica-Doboj Canton, Eco Forum Zenica, University of Natural Resources and Life Sciences in Vienna, Regional Development Agency Bačka Novi Sad, City of Sombor, Municipality of Vratsa, Chamber of Commerce Vratsa, Municipality of Reșița, Make Better Association, City of Zenica, Municipality of Nikšić, and EPCG-Željezara Nikšić.

Associated strategic partners include the Association Institute for Local Development – Think Global Act Local (UrbanizeHub) – Romania, S.C. NHOOD SERVICES ROMANIA SRL – Romania, Agency for Regional and Economic Development, Vratsa – Bulgaria, Danube Strategy Point – Austria, Center for European Perspective – Slovenia, Steinbeis 2i GmbH – Germany, Northern Regional Development Agency – Moldova, Development Agency of Serbia – Serbia, and Environmental Movement Ozon – Montenegro.