’Until a few years ago, Japanese companies used to include their investments into a wider map of their European operations. Now we are witnessing a new trend of high-tech, strategic projects in our country worth billions of euros, which put Serbia directly in the center of top global investment destinations` stated Japanese Business Alliance President Goran Pekez at Kopaonik Business Forum 2022.
He added that the Serbian public is now becoming more aware of the added value of Japanese investments, as Nidec Electric Motor Serbia made in Serbia will be installed in vehicles and products of the latest generation which are yet to be made and soon will be driving on the roads around the world and that Toyo Tire factory is opening its R&D center in Serbia with a state-of-the-art test track just next to its factory.
He also said that Japanese companies are long-term investors who came to Serbia for strategic reasons. `Some of them have been working here for more than 15 years and managed to prove that even well-organized agricultural production in Europe without governmental subsidies is possible. Having in mind the trend of increasing prices of agricultural products, attracting such high-tech investors can be an opportunity which Serbia should not miss.`
Over 300 mostly high-tech investors from Japan have expressed interest in investing in Serbia in the last 9 months alone. Only several strategic investors from Japan could completely change the economic condition of Serbia, concluded Mr. Pekez.
Source: Japanese Business Alliance in Serbia – JBAS / Japanska Poslovna Alijansa u Srbiji – JPAS
